How do you measure CPG campaigns without a direct purchase?

Campaigns report delivery, modelled reach, and frequency. Retail or sales-lift measurement can be added when the campaign has an approved partner, data match, and study design.

Can you reach households at national scale?

Yes. Verified open-web inventory delivers the household reach and frequency that brand and category growth depend on, beyond what a single platform offers.

How do you handle alcohol and restricted categories?

Age-gating, geography, category, and context rules are defined during planning. Eligible supply is then filtered against that policy before delivery.

Reach households at scale, on inventory you can verify

Build brand and drive purchase intent across verified food, drink, and lifestyle sites, with the reach a single platform can’t match.

Request access Estimate your reach

Live platform. Access is reviewed to keep the network clean.

Brand Safety

Fresh · 47m ago

ComplianceKeywords & RulesDomainsAllowlists & BlocklistsAudit log

Traffic quality score

Traffic Quality Score

Healthy

Traffic quality score blends IVT, viewability, and brand-safety clearance for this period (sample data). Open the score gauge, or pick any Traffic quality metric to dig into its overview and rating history.

About this metric

Traffic quality

Invalid Traffic 2.1%

Ad impressions that aren't from real human users. Lower is better. This slice looks healthy.

Viewability 74.3%

The percentage of impressions where the ad was actually visible. Strong vs a ~60% planning anchor.

Brand-Safe Domains 96.2%

Share of impressions on domains that pass brand safety filters. Strong coverage.

Suspicious Traffic 3.7%

A broader catch-all for traffic that looks abnormal. Worth watching but not alarming.

SIVT Rate 0.4%

Sophisticated Invalid Traffic — harder to detect than general invalid traffic. Low modeled SIVT in this slice.

Vendor compliance

Integral Ad Science Verified

Pre-bid and post-bid verification for viewability, brand safety, and invalid traffic on every billed impression. MRC-accredited methodology.

DoubleVerify Compliant

Viewability, fraud, and attention signals tied to delivery. Quarterly attestation packs filed with compliance; SOC 2 Type II current.

HUMAN Security (formerly White Ops) Verified

Sophisticated invalid traffic detection and pre-bid bot defense. Used to gate premium audience buys before activation.

Trustworthy Accountability Group Compliant

TAG Brand Safety Certified inventory across the portfolio. Annual recertification on file with Legal.

Your ads run on real, verified inventory

Curated, screened publishers
No MFA or arbitrage sites
Direct, transparent supply paths

The hard part of CPG advertising

You don’t sell direct, so there’s no purchase to retarget.

CPG is won on verified household reach and frequency, not last-click. The sale happens at a shelf or a basket you don’t own, which makes wasted impressions and unverified inventory pure leakage. RevIQ delivers brand-safe household reach at national scale and connects to retail measurement, so every dollar of reach is real.

Meridian Studio

Example organization Illustrative data

2.1BReachable on the open web
- In-market: Grocery Intent
- Households Demographic
- Brand loyal Interest
- Urban & suburban Demographic
Signals we target
1. Match day and big-event occasions
2. Summer and barbecue season
3. Holiday entertaining
4. New-product and seasonal launches
Moments that matter
everyday-living.com

Ad Brand-safe

Where your ads run
Sample checks passed
- Pre-bid
- Brand-safe
- IVT clear
Brand safety tuned for CPG

Householdreach and frequency modelled before launch
Measurement planmeasurement plan aligned before launch
Nationalscale beyond any single walled garden

Audience targeting

Find your audience anywhere on the open web.

Choose audience segments and adjust the reach slider to compare illustrative estimates by market before you commit budget.

Geo & location targeting
Demographic & age ranges
In-market & interest segments

Household audience Illustrative data

Estimated reach 36.2M in 5 segments

Narrow Broad

Market estimates

Market estimates
Market	Approximate reach
United States	~4.7M
Brazil	~3.8M
India	~3.8M
United Kingdom	~3.3M
Germany	~3.1M
Mexico	~3.1M
France	~2.8M
Indonesia	~2.8M
Philippines	~2.4M
Nigeria	~2.4M
Egypt	~2.1M
Thailand	~2.1M

Modelled monthly availability based on screened inventory and selected audience signals. Actual reach varies by market, dates, targeting, and frequency controls.

FAQ

Questions, answered

How do you measure CPG campaigns without a direct purchase?

Campaigns report delivery, modelled reach, and frequency. Retail or sales-lift measurement can be added when the campaign has an approved partner, data match, and study design.
Can you reach households at national scale?

Yes. Verified open-web inventory delivers the household reach and frequency that brand and category growth depend on, beyond what a single platform offers.
How do you handle alcohol and restricted categories?

Age-gating, geography, category, and context rules are defined during planning. Eligible supply is then filtered against that policy before delivery.

Reach households at scale, on inventory you can verify

You don’t sell direct, so there’s no purchase to retarget.

Find your audience anywhere on the open web.

Questions, answered

See exactly where every dollar runs, and what it returns.