Reach households at scale, on inventory you can verify
Plan household reach and frequency across screened food, drink, family, and lifestyle inventory, then define retail or lift measurement before launch.
Tell us your audience, markets, and goal. We reply within two business days.
Screened inventory, visible supply paths, and audience controls you can inspect
- Curated, screened publishers
- MFA and arbitrage exclusions
- Direct, transparent supply paths
You don’t sell direct, so there’s no purchase to retarget.
CPG is planned around household reach, frequency, and incrementality rather than a last click. RevIQ models available household audiences across screened inventory and can align the campaign with approved retail or lift measurement when the required partner and data are available.
- 2.1BReachable on the open web
- In-market: Grocery Intent
- Households Demographic
- Brand loyal Interest
- Urban & suburban Demographic
Signals we target
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- Game day and big-event occasions
- Summer and grilling season
- Holiday entertaining
- New-product and seasonal launches
Moments that matter
- everyday-living.com
Brand-safeWhere your ads run
- Sample checks passed
- Pre-bid
- Brand-safe
- IVT clear
Brand safety tuned for CPG
- Householdreach and frequency modeled before launch
- Measurement planmeasurement plan aligned before launch
- Nationalscale beyond any single walled garden
Shape the audience, then see the tradeoff.
Choose audience segments and adjust the reach slider to compare illustrative estimates by market before you commit budget.
- Geo & location targeting
- Demographic & age ranges
- In-market & interest segments
Market estimates
| Market | Approximate reach |
|---|---|
| United States | ~4.7M |
| Brazil | ~3.8M |
| India | ~3.8M |
| United Kingdom | ~3.3M |
| Germany | ~3.1M |
| Mexico | ~3.1M |
| France | ~2.8M |
| Indonesia | ~2.8M |
| Philippines | ~2.4M |
| Nigeria | ~2.4M |
| Egypt | ~2.1M |
| Thailand | ~2.1M |
Modeled monthly availability based on screened inventory and selected audience signals. Actual reach varies by market, dates, targeting, and frequency controls.
Questions, answered
How do you measure CPG campaigns without a direct purchase?
Campaigns report delivery, modeled reach, and frequency. Retail or sales-lift measurement can be added when the campaign has an approved partner, data match, and study design.
Can you reach households at national scale?
Yes. Verified open-web inventory delivers the household reach and frequency that brand and category growth depend on, beyond what a single platform offers.
How do you handle alcohol and restricted categories?
Age-gating, geography, category, and context rules are defined during planning. Eligible supply is then filtered against that policy before delivery.
